Dr S Ramlall
Faculties, departments and locations
- Faculty of Business and Social Sciences
- Department of Strategy, Marketing and Innovation
- Kingston Business School
- Kingston Hill
Senior Lecturer in Marketing
- Email:
- [email protected]
About
I am a Senior Lecturer in Digital Marketing. I have been teaching in Higher Education since 2011. I have taught at Kingston Business School for the last 5 years. Prior to my academic career, I spent several years working in industry. I started as a Software Engineer then moved on to Web design and Digital Marketing. I have considerable experience in Pay Per Click advertising, Search Engine Optimisation, Conversion Rate Optimisation and Web Analytics.
My lecturing specialism focuses on Digital Marketing Tactics and Marketing Communications. I teach on both undergraduate and postgraduate courses.
Qualifications
- PhD Digital Marketing
- Fellow of Higher Education Academy
- PG Dip in Software Engineering
- BSc (Hons) Software Engineering
Domains
My research interests include Web Design, Web Usability, Online Consumer Behaviour, Web Analytics and Online advertising