Dr Elena Fitkov-Norris

About

I am an Associate Professor in Data Science and AI at the Department of Accounting, Finance and Informatics at Kingston Business School. My research work focuses on the use of AI in data driven decision making and the practices and advanced techniques (e.g., causal reasoning, machine learning)  that can be used to predict and evaluate the impact from interventions. On these themes I have worked on a number of projects, further enhancing my data analytics skills in trying to model and predict customer behaviour (in the context of repeat movie going) and assessed the impact of context on students' learning preferences. 

I am currently looking into causal AI and its potential to minimise confounding bias in observational data as well as a tool for enhancing corporate foresight and innovation.

Academic responsibilities

Associate Professor in Data Science and AI

Qualifications

  • BSc in Mathematics and Management, King's College London
  • MSc in Information Technology, University College London
  • PhD in Electronic and Electrical Engineering, University College London
  • Postgraduate Certificate in Higher Education, 重口味SM, London
  • Senior Fellow of the Higher Education Academy (SFHEA)

Teaching and learning

Research

Currently, I am looking into the potential of causal AI as a tool for removing observational data bias and boosting the accuracy of machine learning as a support tool for more effective human decision making and corporate foresight.  

Areas of specialism

  • causal AI
  • machine learning
  • decisions making
  • corporate foresight

Scholarly affiliations

  • Member of the Institute of Engineering and Technology
  • Member of the Operational Research Society

Research student supervision

Publications

Number of items: 31.

Article

and (2024) International Journal of Market Research, ISSN (print) 1470-7853 (In Press)

and (2021) ACTA IMEKO, 10(2), pp. 185-190. ISSN (online) 2221-870X

and (2019) Journal of Physics : Conference Series, 1379(1), 012007. ISSN (print) 1742-6588

and (2016) Journal of Physics: Conference Series, 772(1), 012023. ISSN (print) 1742-6588

and Yeghiazarian, A (2016) Journal of Physics : Conference Series, 772(1), 012013. ISSN (print) 1742-6588

and Yeghiazarian, A (2015) Journal of Physics: Conference Series, 588(1), 012048. ISSN (print) 1742-6588

and Yeghiazarian, A (2013) Journal of Physics : Conference Series, 459(1), 012022. ISSN (print) 1742-6588

Book Section

and (2015) In: Mendy, John and Geringer, Susan D., (eds.) Leading issues in business research methods. Reading, U.K. : Academic Conferences and Publishing International Limited. pp. 101-114. 2 ISBN 9781910810378

and (2014) In: UNSPECIFIED, (ed.) 2014 Frontiers in Education Conference Proceedings. IEEE. pp. 1323-1326. ISBN 9781479939213

and Folorunso, Sakinat Oluwabukonla (2013) In: Iliadis, Lazaros , Papadopoulos, Harris and Jayne, Chrisina, (eds.) Engineering Applications of Neural Networks: 14th International Conference, EANN 2013, Halkidiki, Greece, September 13-16, 2013 Proceedings, Part I. Springer-Verlag Berlin Heidelberg. pp. 213-222. (Communications in Computer and Information Science, 383) ISBN 9783642410123

and (2013) In: Mesquita, Anabela and Ramos, Isabel, (eds.) Proceedings of the 12th European Conference on Research Methodology for Business and Management Studies. Reading, U.K. : Academic Conferences and Publishing International Ltd. pp. 144-152. ISSN (print) 2049-0968 ISBN 9781909507302

, and (2012) In: Jayne, Chrisina , Yue, Shigang and Iliadis, Lazaros S., (eds.) Engineering Applications of Neural Networks: 13th International Conference, EANN 2012, London, UK, September 2012, Proceedings. London, U.K. : Springer. pp. 343-352. (Communications in Computer and Information Science, (311)) ISBN 9783642329081

and (2012) In: McClean, Rachel, (ed.) Proceedings of the 11th European Conference on Research Methods. Reading, U.K. : Academic Publishing International Limited. pp. 115-121. ISBN 9781908272461

(2004) In: IEE Communication Networks and Services Professional Network, (ed.) Telecommunications Quality of Services: The Business of Success. Stevenage, U.K. : IEE Communication Networks and Services Professional Network. pp. 160-164. ISSN (print) 0537-9989 ISBN 0863413935

and Khanifar, A. (2001) In: Institution of Electrical Engineers, (ed.) Second International Conference on 3G Mobile Communication Technologies. London, U.K. : Institution of Electrical Engineers. pp. 63-67. (IEE Conference Publication, (477)) ISSN (print) 0537-9989 ISBN 0852967314

and Khanifar, A. (2000) In: Institution of Electric Engineers, (ed.) First International Conference on 3G Mobile Communication Technologies. London, U.K. : Institution of Electric Engineers. pp. 416-420. (IEE Conference Publication, (471)) ISSN (print) 0537-9989 ISBN 0852967268

Conference or Workshop Item

and (2023) In: 22nd European Conference on Research Methodology for Business and Management Studies (ECRM 2023); 6 Sep 2023, Lisboa, Portugal.

and (2023) In: Scenario Planning and Foresight 2023 : Advancing Theory and Improving Practice; 10-11 Jul 2023, Coventry, U.K.. (Unpublished)

and Yeghiazarian, A (2016) In: Joint IMEKO (International Measurement Confederation) TC1-TC7-TC13 Symposium: Metrology across the sciences : wishful thinking?; 03 - 05 Aug 2016, Berkeley, U.S.. ISSN (print) 1742-6588

and (2015) In: IMEKO XXI World Congress: Measurement in Research and Industry; 30 Aug - 04 Sep 2015, Prague, Czech Republic. (Unpublished)

and (2015) In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

and Yeghiazarian, Ara (2015) In: 2014 Joint IMEKO (International Measurement Confederation) TC1-TC7-TC13 Symposium: Measurement Science Behind Safety and Security; 03 - 05 Sep 2014, Madeira, Portugal. ISSN (print) 1742-6588

and Yeghiazarian, Ara (2013) In: 2013 Joint IMEKO (International Measurement Confederation) TC1-TC7-TC13 Symposium: Measurement Across Physical and Behavioural Sciences; 4-6 Sep 2013, Genoa, Italy. ISSN (print) 1742-6588

(2012) In: Electrical & Information Engineering Department (EIE) 2nd International Conference on Computing, Energy, Networking, Robotics And Telecommunications (eieCon2012); 21-23 Nov 2012, Ota, Nigeria. (Unpublished)

and (2011) In: Society for Research into Higher Education (SRHE) Annual Research Conference 2011: Positive Futures for higher education; connections, communities and criticality; 7-9 Dec 2011, Newport, U.K..

and Lees, Becky (2011) In: Higher Education Academy (HEA) Annual Conference 2011: Changing Practice - Changing Times; 5-6 Jul 2011, Nottingham, U.K.. (Unpublished)

, , , Lees, Becky and (2011) In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

Cobo, Denisa, and (2010) In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

and Lees, Becky (2010) In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Simsek, Eylem, and (2010) In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Monograph

(2010) (Working Paper) Kingston upon Thames, U.K. : Kingston Business School, 重口味SM. 20 p. (Kingston Business School Working Paper, no. 2012/1) ISBN 9791872058849

This list was generated on Mon May 20 07:00:36 2024 BST.

Leadership and management

I am currently on a Town House Fellow implementing a postgraduate cross disciplinary programme in business and cyber. 

Social media