Dr Rita Kottasz

About

I joined Kingston Business School in 2016. Currently, I am Associate Professor of Marketing within the Department of Strategy, Marketing and Innovation at 重口味SM, London. 

As of January 2020, I am Editor-in-Chief of the Journal of Philanthropy and Marketing (previously: International Journal of Nonprofit and Voluntary Sector Marketing, Wiley): https://onlinelibrary.wiley.com/journal/26911361

I am also Deputy-chair of the Academy of Marketing Special Interest Group on Arts, Heritage, Non-profit and Social Marketing and serve on the editorial boards of Arts and the Market (Emerald Publishing), the International Journal of Arts Management (Ecole des Hautes Etudes Commerciales) and Young Consumers (Emerald Publishing). 

RECENT AWARDS 

2022 Winner Faculty of Business and Social Science Research Award, 重口味SM, London

2021 Winner of the 'Outstanding Paper in the 2021 Emerald Literati Awards' (Emerald Publishing) Bucknell Bossen, C. and Kottasz, R. (2020), "Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers", Young Consumers, Vol. 21 No. 4, pp. 463-478. https://doi.org/10.1108/YC-07-2020-1186 

2021 Winner of the Personal Tutor of the Year, Kingston Business School, 重口味SM, London

2020 Winner of the Academic Impact Award for Developing Student Employability, 重口味SM, London

2019 Best paper prize: Consumer Saudade: Mediating the Relationship between Screen Fandom and Abnormal Consumption of Screen-Related Products. 15th International Conference on Arts and Cultural Management, Ca' Foscari University of Venice, Italy

2019 Academy of Marketing Research Grant Winner: Title of Project: Driverless Futures: A Customer Value Proposition for Non-Customers of Conventional Cars

Academic responsibilities

Associate Professor of Marketing

Qualifications

  • Pratt Institute, NYC, Central Saint Martin's, London Guildhall, Roehampton University, London
  • Masters in Arts Management
  • PhD in Non-Profit Marketing
  • PGCTLHE, Chartered Marketer, FHEA, CMBE

Teaching and learning

Research

Recent publications:

Publications

Number of items: 62.

Article

MacQuillin, Ian, , Locilento, Juniper and Gallaiford, Neil (2023) Journal of Philanthropy and Marketing, ISSN (print) 2691-1361 (Epub Ahead of Print)

Niles, Meredith, and Wymer, Walter (2023) Journal of Philanthropy and Marketing, e1806. ISSN (online) 2691-1361 (Epub Ahead of Print)

(2023) Journal of Philanthropy and Marketing, e1797. ISSN (online) 2691-1361 (Epub Ahead of Print)

, , Vijaygopal, Rohini and (2021) Journal of Marketing Management, ISSN (print) 0267-257X (Epub Ahead of Print)

, Vijaygopal, Rohini and (2021) Journal of Nonprofit & Public Sector Marketing, ISSN (print) 1049-5142 (Epub Ahead of Print)

Shaw, Stephen J., and (2021) International Journal of Heritage Studies, 27(9), pp. 869-883. ISSN (print) 1352-7258

, Crisafulli, Benedetta, Quamina, La Toya and (2020) European Management Review, 17(4), pp. 821-834. ISSN (print) 1740-4754

, Vijaygopal, Rohini and (2020) Transportation Research Part F: Traffic Psychology and Behaviour, 69, pp. 13-27. ISSN (print) 1369-8478

and (2020) International Journal of Arts Management, 23(1), pp. 15-26. ISSN (print) 1480-8986

and (2020) Young Consumers, 21(4), ISSN (print) 1747-3616

, and Randell, Tom (2019) Arts and the Market, 9(2), pp. 132-151. ISSN (print) 2056-4945

, Vijaygopal, Rohini and (2019) Transportation Research Part A: Policy and Practice, 127, pp. 1-17. ISSN (print) 0965-8564

, Vijaygopal, Rohini and (2019) Journal of Transport and Health, 12, pp. 1-12. ISSN (print) 2214-1413

Bennett, Roger, Shaw, Stephen and (2016) Museum Management and Curatorship, 31(5), pp. 460-473. ISSN (print) 0964-7775

Bennett, Roger, and Shaw, Stephen (2016) Journal of Social Marketing, 6(1), pp. 62-82. ISSN (print) 2042-6763

and Bennett, Roger (2016) Journal of Marketing Communications, 22(3), pp. 284-306. ISSN (print) 1352-7266

(2015) International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), pp. 100-121. ISSN (print) 1465-4520

, Waite, Kathryn and Kerrigan, Finola (2013) Social Business, 3(2), pp. 87-90. ISSN (print) 2044-4087

Bennett, Roger and (2013) International Journal of Arts Management, 15(3), pp. 21-38. ISSN (print) 1480-8986

and Bennett, Roger (2013) Arts Marketing: An International Journal, 3(1), pp. 21-40. ISSN (print) 2044-2084

Bennett, Roger and (2012) International Journal of Bank Marketing, 30(2), pp. 128-147. ISSN (print) 0265-2323

Bennett, Roger and (2011) Journal of Customer Behaviour, 10(4), pp. 309-333. ISSN (print) 1475-3928

Bennett, Roger and (2011) Journal of Marketing Management, 27(11-12), pp. 1087-1116. ISSN (print) 0267-257X

, Bennett, Roger, Savani, Sharmila and Ali鈥怌houdhury, Rehnuma (2008) Corporate Communications: An International Journal, 13(3), pp. 235-254. ISSN (print) 1356-3289

Bennett, Roger, and Nocciolino, Julia (2007) Journal of Further and Higher Education, 31(2), pp. 109-132. ISSN (print) 0309-877X

, , Savani, Sharmila, Mousley, Wendy and Ali-Choudhury, Rehnuma (2007) International Journal of Arts Management, 10(1), pp. 19-31. ISSN (print) 1480-8986

and Bennett, Roger (2006) International Journal of Nonprofit and Voluntary Sector Marketing, 11(4), pp. 303-317. ISSN (print) 1465-4520

(2006) Journal of Nonprofit & Public Sector Marketing, 16(1-2), pp. 95-121. ISSN (print) 1049-5142

Bennett, Roger and (2006) Journal of Customer Behaviour, 5(1), pp. 27-57. ISSN (print) 1475-3928

Gabriel, Helen, and Bennett, Roger (2006) Marketing Intelligence & Planning, 24(5), pp. 505-527. ISSN (print) 0263-4503

and (2006) The International Journal of Management Education, 5(2), pp. 47-65. ISSN (print) 1472-8117

and Bennett, Roger (2005) International Review on Public and Non Profit Marketing, 2(2), pp. 9-21. ISSN (print) 1865-1984

(2004) Voluntas: International Journal of Voluntary and Nonprofit Organizations, 15(2), pp. 181-203. ISSN (print) 0957-8765

(2004) International Journal of Nonprofit and Voluntary Sector Marketing, 9(1), pp. 9-27. ISSN (print) 1465-4520

Bennett, R. and (2001) Corporate Reputation Review, 4(3), pp. 223-234. ISSN (print) 1363-3589

Bennett, Roger and (2001) British Journal of Educational Technology, 32(4), pp. 471-482. ISSN (print) 0007-1013

Bennett, Roger and (2001) Journal of Targeting, Measurement and Analysis for Marketing, 9(4), pp. 309-325. ISSN (print) 0967-3237

Bennett, Roger and (2001) International Journal of Nonprofit and Voluntary Sector Marketing, 6(1), pp. 21-32. ISSN (print) 1465-4520

Bennett, Roger and (2001) Journal of Nonprofit & Public Sector Marketing, 8(2), pp. 45-63. ISSN (print) 1049-5142

Bennett, Roger and (2001) International Journal of Arts Management, 3(2), pp. 28-39. ISSN (print) 1480-8986

Bennett, Roger and (2000) Disaster Prevention and Management: An International Journal, 9(5), pp. 352-359. ISSN (print) 0965-3562

Bennett, Roger and (2000) Corporate Communications: An International Journal, 5(4), pp. 224-234. ISSN (print) 1356-3289

Book Section

, MacQuillin, Ian and (2023) In: Kubacki, Krzysztof , Parker, Lukas , Domegan, Christine and Brennan, Linda, (eds.) The Routledge companion to marketing and society. Abingdon, U.K. : Routledge. (Routledge Companions in Business, Management and Marketing) ISBN 9780367463083

and Prestini, Stefano (2020) In: Addis, Michela and Rurale, Andrea, (eds.) Managing the cultural business : avoiding mistakes, finding success. Abingdon, U.K. : Routledge. pp. 244-280. (Discovering the Creative Industries) ISBN 9780367821319

and Bennett, Roger (2014) In: O鈥橰eilly, Daragh , Rentschler, Ruth and Kirchner, Theresa A., (eds.) The Routledge companion to arts marketing. Abingdon, U.K. : Routledge. pp. 364-374. (Routledge Companions in Business, Management and Accounting) ISBN 9780415783507

(2006) In: Maitland, Heather, (ed.) Navigating difference: cultural diversity and audience development. London, U.K. : Arts Council England. pp. 71-78. ISBN 9780728710771

Conference or Workshop Item

and (2019) In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)

and (2019) In: 15th International Conference on Arts and Cultural Management (AIMAC 2019); 23 - 26 Jun 2019, Venice, Italy. (Unpublished)

, Vijaygopal, Rohini and (2019) In: 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective; 29 - 30 Apr 2019, Ariel, West Bank, Israel. (Unpublished)

and (2018) In: 17th International Congress on Public and Nonprofit Marketing (IAPNM): Vanilla, shock and entertainment : marketing in the era of emotions; 06 - 07 Sep 2018, Bournemouth, U.K.. (Unpublished)

, and (2018) In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

and (2017) In: 14th International Conference on Arts and Cultural Management (AIMAC 2017); 24 - 28 Jun 2017, Beijing, China. (Unpublished)

and (2017) In: 22nd International Conference on Corporate and Marketing Communications (CMC 2017): Challenges of Marketing Communications in a Globalized World; 04-05 May 2017, Zaragoza, Spain. ISBN 9788494608209

and (2016) In: 15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing: Considering Myths and Stereotypes in Arts, Heritage, Nonprofit and Social Marketing; 16 Sep 2016, Egham, U.K.. (Unpublished)

Bennett, Roger, Shaw, Steve and (2015) In: 13th International Conference on Arts and Cultural Management (AIMAC 2015); 28 Jun - 01 Jul 2015, Aix-en-Provence, France. (Unpublished)

and Bennett, R. (2013) In: 18th International Conference on Corporate and Marketing Communications : Responsible Communication: Past, Present, Future (CMC 2013); 11-12 Apr 2013, Salerno, Italy. (Unpublished)

and (2012) In: Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

and (2012) In: 11th International Marketing Trends Conference; 19-21 Jan 2012, Venice, Italy.

and (2005) In: 2005 Academy of Marketing Science (AMS) Annual Conference; 25-28 May 2005, Tampa, U.S.. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) ISSN (online) 0149-7421 ISBN 9783319117782

(2003) In: European Institute for Advanced Studies in Management (EIASM) 4th Workshop on the Challenges of Managing the Third Sector; 18-19 Sep 2003, Fribourg, Switzerland. (Unpublished)

(2003) In: 7th International Conference on Arts and Cultural Management (AIMAC 2003); 29 Jun - 02 Jul 2003, Milan, Italy. (Unpublished)

Monograph

Sargeant, Adrian, Eisenstein, Amy and (2015) (Technical Report) Plymouth, U.K. : Sustainable Philanthropy with Plymouth University. 12 p.

This list was generated on Sat May 18 06:45:27 2024 BST.

Professional practice, knowledge exchange and impact

Strategic Partnership between Kingston Universityand Rogare, The Fundraising Think Tank

In my capacity as Editor-in-Chief of the International Journal of Nonprofit and Voluntary Sector Marketing, I am forging a strategic partnership with Rogare, The Fundraising Think Tank @ https://www.rogare.net/ 

Future 重口味SM-Rogare initiatives are underway and aim to create a network of critical thinkers in fundraising and non-profit marketing. 

Knowledge and Topic Groups on Fundraising and Non-Profit Marketing

1. Knowledge Groups will collate a core knowledge base for particular types of fundraising (e.g. legacies, trusts, telephone), and possibly issues (such as ethics) if there is sufficient knowledge underpinning these issues. Knowledge groups operate where there is already a considerable amount of established knowledge but, as with much in fundraising, little to guide practitioners as to which of this knowledge is core. The role of knowledge groups is therefore to organise existing knowledge into a core knowledge base for these topics.

2. Topic Groups will explore topics and issues where we are currently developing our knowledge and understanding, such as ethics and regulation, and also emerging issues such as disintermediated giving, where any knowledge base is diverse and not well known or understood by the fundraising community. The role of topic groups is to come up with new understanding and organise new knowledge.

Leadership and management

Editor in Chief of the Journal of Philanthropy and Marketing (Wiley) 

Aims and Scope of the Journal: A change in title reflects a slight reposition of the aims and scope of this journal. The marketing of philanthropy is no longer the preserve of the non-profit and voluntary sectors and isn't exclusively practiced at ‘sector' level. Philanthropy in its broadest sense (encapsulating ideals of giving, benevolence, welfare, altruism, prosocial behaviour and ‘doing good') is playing a leading role in the marketing practice of a spectrum of organisations including multinational corporations and social enterprises (via some of their corporate social responsibility missions and marketing initiatives) as well as the social marketing conducted by governments and a vast variety of other institutions (e.g. education and healthcare).  

Social media