Professor Chris Hand

Contact

Email: c.hand@kingston.ac.uk
Location: Kingston Hill
Faculty: Faculty of Business and Social Sciences
School: Kingston Business School
Department: Department of Strategy, Marketing and Innovation

About

I'm a Professor of Marketing in the Department of Strategy, Marketing and Innovation where I lead the Customer Insights Research Hub. I led the MRes in Business and Management (the Business School's Doctoral training programme) and have also been the Course Director for the BSc in International Business and the BBA. I joined Kingston Business School in 2003.

I'm an Economist by training; that background and a spell as Research Fellow in Television Audience Statistics at Bournemouth Media School and the Department of Media Arts at Royal Holloway eventually led me to the quantitative side of Marketing.

I gained my PhD in Economics from the University of Portsmouth in 2001. I hold a BA in Economics and an MSc in Business Economics also from the University of Portsmouth and an MA in Strategic Marketing Management from 重口味SM. I also hold a Postgraduate Certificate in Learning and Teaching in Higher Education and am a Fellow of the Higher Education Academy.

Academic responsibilities

Professor of Marketing

Qualifications

BA(Hons) Economics
PgC Learning and Teaching in Higher Education
MSc Business Economics
MA Strategic Marketing Management
PhD Economics (thesis title: Empirical Studies of the Demand for the Cinema in the UK)
Fellow, Higher Education Academy
Certified Member, Market Research Society

Teaching and learning

I teach or have taught at undergraduate, postgraduate and Doctoral levels. My teaching focuses on Data Analysis and using data to inform (Marketing) decision making. At the moment I lead and teach on the Market Research and Data Analysis module and Research Proposal and Dissertation module on our postgraduate Marketing programmes. I have previously taught the Market Analysis and Big Data module on the BSc in Entrepreneurship and Innovation Management, the Marketing Metrics module on the BSc in Marketing and Advertising and Market Research modules at 2nd year and 3rd year undergraduate level.

I led the MRes in Business and Management which formed part of our PhD and taught on various modules on the programme covering research philosophy, research design and quantitative data analysis.

Postgraduate courses taught

Research

My research interests lie in the fields of Consumer Behaviour and in Applied / Behavioural Economics. My work in Consumer Behaviour focuses on online buying, arts audience behaviour, applications of stochastic models of brand choice and sensory marketing. Alongside these I maintain research interests in Applied Economics, in particular in Cultural Economics and the economics of life satisfaction / subjective well-being. I have also worked with Entrepreneurship colleagues on inter-regional and international convergence in self-employment rates and on entrepreneurs' social identity and self-efficacy.

My work across these areas is underpinned by an interest in identifying and modelling patterns of behaviour using descriptive models (such as the NBD-Dirichlet model) as well as multivariate and micro-econometric techniques. More recently I have started to explore the use of Machine Learning methods. I apply these techniques to data from surveys (including secondary and big data sets) and from experiments.

I am a member of the Editorial Advisory Board for Internet Research and the Journal of Philanthropy and Marketing; I also review for a range of Marketing, Economics, Tourism and Leisure journals. In 2024 I joined the BAM Peer Review College as Member.

Publications

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Number of items: 66.

Article

and (2024) International Journal of Market Research, ISSN (print) 1470-7853 (In Press)

Litsardopulos, Nicholas, , Georgellis, Yannis and (2022) Economic and Industrial Democracy, ISSN (print) 0143-831X (Epub Ahead of Print)

, Saridakis, George and (2021) Journal of Business Venturing Insights, 16, e00259. ISSN (print) 2352-6734

, and (2021) Journal of Retailing and Consumer Services, 58, p. 102286. ISSN (print) 0969-6989

(2020) Journal of Business Research, 120, pp. 619-626. ISSN (print) 0148-2963

, Mendoza Gonzalez, Miguel A., and Mu帽oz Torres, Rebeca I. (2020) The Annals of Regional Science, 65, pp. 179-192. ISSN (print) 0570-1864

, and (2020) Journal of Business Venturing Insights, 13, e00160. ISSN (print) 2352-6734

(2020) Regional Studies, 54(6), pp. 802-813. ISSN (print) 0034-3404

, Saridakis, George and (2020) Sustainability, 12(17), e7049. ISSN (print) 2071-1050

Saridakis, George, Mendoza Gonzalez, Miguel A., Munoz Torres, Rebeca I. and (2019) Journal Of Common Market Studies, 57(3), pp. 551-562. ISSN (print) 0021-9886

Abubakar, Yazid Abdullahi, , and Saridakis, George (2019) Technovation, 79, pp. 56-70. ISSN (print) 0166-4972

, and Hartshorne, Richard (2019) Behaviour & Information Technology, 38(6), pp. 549-563. ISSN (print) 0144-929X

, and (2019) Information Technology & People, 32(4), pp. 876-896. ISSN (print) 0959-3845

, and (2018) Journal of Retailing and Consumer Services, 44, pp. 108-117. ISSN (print) 0969-6989

(2018) Journal of Cultural Economics, 42(2), pp. 271-286. ISSN (print) 0885-2545

, , and (2017) International Journal of Retail & Distribution Management, 45(4), pp. 419-445. ISSN (print) 0959-0552

and (2016) International Journal of Arts Management, 19(1), pp. 69-82. ISSN (print) 1480-8986

, Uncles, Mark D., Romaniuk, Jenni and (2014) Australasian Marketing Journal, 22(4), pp. 350-355. ISSN (print) 1441-3582

, and Guido, Francesca (2014) Journal of Marketing Management, 30(9-10), pp. 904-924. ISSN (print) 0267-257X

and (2014) International Journal of Market Research, 56(1), pp. 111-127. ISSN (print) 1470-7853

, Uncles, Mark D., Romaniuk, Jenni and (2013) International Journal of Market Research, 55(4), pp. 477-486. ISSN (print) 1470-7853

, , and Maeda, Mari (2012) International Journal of Market Research, 54(3), pp. 347-368. ISSN (print) 1470-7853

and Judge, Guy (2012) Applied Economics Letters, 19(11), pp. 1051-1055. ISSN (print) 1350-4851

(2011) Managing Leisure, 16(2), pp. 88-97. ISSN (print) 1360-6719

(2010) Journal of Cultural Economics, 34(3), pp. 241-243. ISSN (print) 0885-2545

and Judge, Guy (2010) Applied Economics Letters, 18(1), pp. 81-85. ISSN (print) 1350-4851

(2009) Creative Industries Journal, 2(3), pp. 259-273. ISSN (print) 1751-0694

, , , and (2009) European Journal of Marketing, 43(9/10), pp. 1205-1219. ISSN (print) 0309-0566

Collins, Alan, and Linnell, Maggie (2008) Journal of Cultural Economics, 32(3), pp. 187-199. ISSN (print) 0885-2545

Hankinson, Philippa, and (2007) Journal of Product and Brand Management, 16(4), pp. 236-246. ISSN (print) 1061-0421

Jones, D.F., Collins, A. and (2007) European Journal of Operational Research, 117(1), pp. 515-524. ISSN (print) 0377-2217

, Wysocka, Anna and (2007) International Journal of Advertising, 26(4), pp. 527-541. ISSN (print) 0265-0487

Collins, Alan and (2006) Creativity Research Journal, 18(4), pp. 427-434. ISSN (print) 1040-0419

Collins, Alan and (2005) Managerial and Decision Economics, 26(5), pp. 319-330. ISSN (print) 0143-6570

Collins, Alan, and Ryder, Andrew (2005) Environment and Planning A, 37(3), pp. 483-501. ISSN (print) 0308-518X

Collins, Alan, and Snell, Martin C. (2002) Managerial and Decision Economics, 23(6), pp. 343-354. ISSN (print) 0143-6570

(2002) Journal of Cultural Economics, 26(1), pp. 53-64. ISSN (print) 0885-2545

Book Section

, and (2012) In: Jayne, Chrisina , Yue, Shigang and Iliadis, Lazaros S., (eds.) Engineering Applications of Neural Networks: 13th International Conference, EANN 2012, London, UK, September 2012, Proceedings. London, U.K. : Springer. pp. 343-352. (Communications in Computer and Information Science, (311)) ISBN 9783642329081

Conference or Workshop Item

and (2023) In: 83rd Annual Meeting of the Academy of Management; 4-8 Aug 2023, Boston, Massachusetts, U.S.. (Unpublished)

, and (2019) In: British Academy of Management (BAM) Conference 2019 : Building and Sustaining High Performance Organisations in Uncertain Times : Challenges and Opportunities; 03 - 05 Sep 2019, Birmingham, U.K.. (Unpublished)

, and (2019) In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)

(2018) In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

, and (2018) In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

(2017) In: 16th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing; 08 Sep 2017, Kingston upon Thames, U.K.. (Unpublished)

and (2016) In: 15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing: Considering Myths and Stereotypes in Arts, Heritage, Nonprofit and Social Marketing; 16 Sep 2016, Egham, U.K.. (Unpublished)

and (2016) In: International Conference on Innovation and Management (IAM2016 Summer); 12 - 15 Jul 2016, Kuala Lumpur, Malaysia. ISSN (online) 2218-6387 (Unpublished)

, , and (2016) In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

and Rasmussen, Iselin (2016) In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

, , , , and (2016) In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

(2015) In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

, and (2015) In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

, and (2014) In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

(2013) In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

and (2012) In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K. ISBN 9780854329472

and (2011) In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)

Singh, J., and (2010) In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

, and (2010) In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

, and Chen, Hsin (2009) In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

and Chen, Hsin (2009) In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009, Leeds, U.K..

, , and (2008) In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 Jul 2008, Aberdeen, Scotland.

, , and (2008) In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 08 - 10 Jul 2008, Aberdeen, U.K..

and Judge, Guy (2008) In: Association for Cultural Economics International (ACEI): 15th International Conference on Cultural Economics; 12-15 Jun 2008, Boston, USA.

, , , , and (2008) In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

Collins, Alan and (2007) In: 9th International Conference on Arts and Cultural Management; 08 - 11 Jul 2007, Valencia, Spain.

, , , , and (2007) In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

, and Wysocka, Anna (2005) In: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

This list was generated on Sat May 18 06:35:57 2024 BST.

Business, knowledge transfer and international

I am a Certified Member of the Market Research Society.

Leadership and management

Currently, my main leadership role is as the Research Lead for the Business School's Customer Insights and Value Research hub. In addition to my course directorships, I have held a number of external examiner and programme review / validation panel memberships, and held roles on the Faculty Research Degrees Committee and Faculty Research Ethics Committee.

External Examiner appointments

2013 - 2016 Master of Research at University of Bath School of Management.

2011 - 2014 Master of Research at Manchester Metropolitan University Business School.

Validation and Programme Review panel membership

Professional Doctorate in Education (EdD) Validation panel member, 重口味SM, 12th July 2019

Business and Management Internal Subject Review panel member, 重口味SM, 7th-8th May 2019

Curriculum Review (undergraduate Business and Management, International Business, Economics and Finance programmes and Business Management and Entrepreneurship), University of Portsmouth, 10th July 2018

Doctor of Business Administration revalidation, Nottingham Trent University, 3rd May 2018.

Marketing and Sales Subject Group Programmes Review, University of Portsmouth, 30th November 2016.

重口味SM