Now an adjunct faculty member with mentoring and PhD supervision roles, I was previously Professor of Brand Management and the Research Lead for the Marketing Group of the Strategy, Marketing and Innovation Department of Kingston Business School.
Journalists who would like to arrange interviews with the University's academic experts should contact the Communications team.
Adjunct Faculty
My main research interest is the study of brand management issues, particularly in relation to vertical brand extensions and to the relationship between behavioural and attitudinal loyalty to brands. I collaborate with colleagues at the University of Zaragoza (Spain), the University of Southern Australia and Flinders University (Adelaide, Australia).
I also have an interest in the study of multi-channel shopping behaviour (grants from the Academy of Marketing, 2014 and 2016).
I have published widely in international journals, and I am Associate Editor of the Journal of Marketing Management. I sit on the Advisory Board of the Journal of Customer Behaviour and on the Editorial Review Board of the Journal of Product & Brand Management. I chair the Academy of Marketing Special Interest Group in Empirical Replications and Generalisations in Marketing Science.
and (2022) Journal of Consumer Behaviour, 21(1), pp. 19-32. ISSN (print) 1472-0817
, and (2021) Journal of Retailing and Consumer Services, 58, p. 102286. ISSN (print) 0969-6989
Dawes, John, Stocchi, Lara and (2020) International Journal of Market Research, 62(3), pp. 262-271. ISSN (print) 1470-7853
, and (2018) Journal of Retailing and Consumer Services, 44, pp. 108-117. ISSN (print) 0969-6989
, , and (2017) International Journal of Retail & Distribution Management, 45(4), pp. 419-445. ISSN (print) 0959-0552
and (2016) International Journal of Arts Management, 19(1), pp. 69-82. ISSN (print) 1480-8986
, Uncles, Mark, Romaniuk, Jenni and (2015) International Journal of Market Research, 57(3), pp. 439-458. ISSN (print) 1470-7853
and (2015) Journal of Marketing Management, 31(9-10), pp. 1018-1039. ISSN (print) 0267-257X
, Pina, Jose M. and Bravo, Rafael (2015) Journal of Marketing Management, 31(7-8), pp. 881-913. ISSN (print) 0267-257X
, and Guido, Francesca (2014) Journal of Marketing Management, 30(9-10), pp. 904-924. ISSN (print) 0267-257X
, and (2013) Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963
, Pina, Jose M. and Bravo, Rafael (2013) Journal of Business Research, 66(2), pp. 196-206. ISSN (print) 0148-2963
Romaniuk, Jenni, Bogomolova, Svetlana and (2012) Journal of Advertising Research, 52(2), pp. 243-251. ISSN (print) 0021-8499
, , and (2012) Australasian Marketing Journal, 20(2), pp. 164-170. ISSN (print) 1441-3582
, , and Maeda, Mari (2012) International Journal of Market Research, 54(3), pp. 347-368. ISSN (print) 1470-7853
, , , and (2009) European Journal of Marketing, 43(9/10), pp. 1205-1219. ISSN (print) 0309-0566
, Scarpi, Daniele and Manaresi, Angelo (2009) Journal of Services Marketing, 23(2), pp. 93-103. ISSN (print) 0887-6045
, and (2007) Journal of Marketing Management, 23(5-6), pp. 387-393. ISSN (print) 0267-257X
, , and (2007) The Marketing Review, 7(1), pp. 89-106. ISSN (print) 1469-347x
Rungie, Cam, Laurent, Gilles, , Morrison, Donald G. and Roy, Tirthankar (2005) International Journal of Research in Marketing, 22(3), pp. 309-318. ISSN (online) 0167-8116
Scarpi, Daniele and (2005) Micro & Macro Marketing, 14(1), pp. 49-64. ISSN (online) 1121-4228
, and Blunden, Angela (2004) Australasian Marketing Journal, 12(3), pp. 40-55. ISSN (print) 1441-3582
and Lacroix, Caroline (2003) Marketing Intelligence and Planning, 21(2), pp. 96-104. ISSN (online) 0263-4503
and de Chernatony, Leslie (2000) British Journal of Management, 11(2), pp. 137-150. ISSN (print) 1045-3172
de Chernatony, Leslie, Harris, Fiona and (2000) European Journal of Marketing, 34(1/2), pp. 39-56. ISSN (online) 0309-0566
de Chernatony, Leslie and (1999) Journal of Business Research, 46(2), pp. 181-192. ISSN (print) 0148-2963
, Rink, Lucy and (1999) Journal of Empirical Generalisations in Marketing Science, 4(3), pp. 62-91. ISSN (online) 1326-4443
de Chernatony, Leslie and (1998) European Journal of Marketing, 32(11/12), pp. 1074-1090. ISSN (print) 0309-0566
de Chematony, Leslie, and Harris, Fiona (1998) Journal of Marketing Management, 14(7), pp. 765-781. ISSN (print) 0267-257x
de Chernatony, Leslie and (1998) Journal of Marketing Management, 14(5), pp. 417-443. ISSN (print) 0267-257X
, Ehrenberg, A.S.C, Castleberry, S.B., Barwise, T.P. and Barnard, N.R. (1997) International Journal of Research in Marketing, 14(5), pp. 437-450. ISSN (print) 0167-8116
Castleberry, S.B., Barnard, N.R., Barwise, T.P., Ehrenberg, A.S.C. and (1994) Journal of Marketing Management, 10(1-3), pp. 153-162. ISSN (print) 0267-257X
Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, eds. (2016) Abingdon, U.K. : Routledge. 560p. (Routledge Companions in Business, Management and Accounting) ISBN 9780415747905
Dall'Olmo Riley, Francesca, ed. (2009) London : Sage Publications Ltd. 1800p. (SAGE library in marketing) ISBN 9781848602083
(2016) In: Baker, Michael J. and Hart, Susan, (eds.) The marketing book. 7th ed. Abingdon : Routledge. pp. 394-414. ISBN 9780415703772
(2016) In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 3-12. ISBN 9780415747905
(2009) In: Dall'Olmo Riley, Francesca, (ed.) Brand management. London : Sage Publications Ltd. (SAGE library in marketing) ISBN 9781848602083
Scarpi, Daniele, and Manaresi, Angelo (2007) In: Evanschitzky, Heiner and Gopalkrishnan, R. Iyer, (eds.) E-services: opportunities and threats. Wiesbaden, Germany : Deutscher Universit盲ts-Verlag. pp. 133-156. (Applied Marketing Science / Angewandte Marketingforschung) ISBN 9783835008014
Scarpi, Daniele and (2006) In: Khosrow-Pour, Mehdi, (ed.) Encyclopedia of e-commerce e-government and mobile commerce. London, U.K. : Idea Group Reference. pp. 296-301. ISBN 9781591407997
and Scarpi, Daniele (2005) In: Clarke III, Irvine and Flaherty, Theresa B, (eds.) Advances in electronic marketing. London, U.K. : Idea Group Inc. Publishing. pp. 45-66. ISBN 9781591403227
, and (2019) In: British Academy of Management (BAM) Conference 2019 : Building and Sustaining High Performance Organisations in Uncertain Times : Challenges and Opportunities; 03 - 05 Sep 2019, Birmingham, U.K.. (Unpublished)
and (2019) In: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life; 02 -04 Jul 2019, London, U.K..
, Dawes, John and Stocchi, Laura (2019) In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)
, and (2019) In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)
Dawes, John, Stocchi, Lara and (2019) In: 14th Global Brand Conference; 08 - 10 May 2019, Berlin, Germany. (Unpublished)
, and (2018) In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)
, and (2017) In: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward; 3-6 Jul 2017, Hull, U.K..
Shukla, Paurav, and (2017) In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..
, , and (2016) In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.
, , , , and (2016) In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..
, and (2016) In: SERVSIG 2016 -The Future of Services in the Heart of Europe; 17-19 Jun 2016, Maastricht, The Netherlands.
Shukla, Paurav, , and Moore, Christopher (2016) In: 2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing; 7-8 Apr 2016, Monte Carlo, Monaco.
, and (2016) In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.
, and (2016) In: 11th Global Brand Conference: Brands that do Good; 27-29 Apr 2016, Bradford, U.K..
and (2015) In: 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research; 26-29 May 2015, Leuven, Belgium. (Unpublished)
, and (2015) In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..
, and (2015) In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649
and (2015) In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland.
and (2014) In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..
, and (2014) In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..
and (2014) In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533
, , and (2014) In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533
, and (2014) In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533
and (2014) In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..
and Guido, Francesca (2013) In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.
(2012) In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012; 03-05 Dec 2012, Adelaide, Australia.
, and (2012) In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472
Alpatova, Anastasia and (2011) In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)
, Pina, Jose Miguel and Bravo, Rafael (2011) In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)
, and Bravo, Rafael (2011) In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)
Singh, J., and (2010) In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)
, and (2010) In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.
Avetisyan, Karine and (2009) In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009, Leeds, U.K.
, , and (2009) In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.
Pina, Jose Miguel, and (2009) In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.
, , and (2008) In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 Jul 2008, Aberdeen, Scotland.
, , and (2008) In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 08 - 10 Jul 2008, Aberdeen, U.K..
, , , , and (2008) In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..
, , , , and (2007) In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..
, , , and (2005) In: Academy of Marketing (AM) Annual Conference 2005: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.
, , and (2005) In: 34th European Marketing Academy (EMAC) Annual Conference 2005: Rejuvenating Marketing: Contamination, innovation, integration; 24-27 May 2005, Milan, Italy.
I have offered expert opinions on:
Before academia, I worked in marketing management and direct marketing for seven years in Italy (La Perla), the USA (Benetton) and the UK (Conran Design Group).
I have also acted as: